Shop-floor attention with a flicker-free, razor-sharp indoor LED video wall
The brief: The store needed a promotional surface at the crossing point of its customer flows — one that catches the eye immediately and carries content that can be changed far faster than printed banners, with no print costs. A fine pixel pitch was a requirement, because customers also look at the surface from close up, and the several daily content changes had to be simple to handle, without downtime.
The solution: We designed and installed a cabinet-based, fine pixel pitch indoor LED video wall at a prominent, high-traffic point of the store. The system was handed over with software controlled over the network, so the marketing team can schedule and swap campaign material on its own. The installation was built for front maintenance, so that a module can be replaced during opening hours.
The result: The store gained a promotional surface that stays sharp and even from close up, and a campaign change now takes minutes with no one attending the site. Thanks to the modular build, a fault can be fixed quickly without disrupting opening hours.
